It’s being prophesied that the world will go artificial in the next 25 years. Cars will be automated, cities will become smarter and currencies will go corporate. Researches by futuristic organizations such as the UN and the World Economic Forum have predicted the vanquish of digitization over everyday living. So let’s ask the favourite question of every interviewer. Where do you see yourself in the next 25 years? Where will your business stand among humanized robots and chatbots?
Similarly, small businesses can be improved by automation, but can never be replaced. Howbeit, to stay relevant and constantly assure your leads and customer of your credibility, you’ll have to keep up with digitization, or as a millennial would like to call, the Kardashians of marketing.
Digital marketing is as deep as the Mariana Trench. Different strategies and campaigns work for different businesses offering different services. Still and all, there’re a few campaigns that device the blueprint of online marketing for any and all types of small businesses. Some of the campaigns are a must if we want brand visibility as well as lead generation/conversion.
Some of the content marketing types to be staunched to in 2021
➔ Blog Content Marketing
➔ Infographic Content Marketing
➔ Podcast Content Marketing
➔ Video Content Marketing
➔ Social Media Content Marketing
To know about the what, why and how of SEO marketing, check our ultimate guide to SEO, SEO- THE HERO OF YOUR DIGITAL MARKETING CAMPAIGNS.
Dr Dave Chaffey’s Digital Insights suggests that the goals of conversation marketing include
➔ Sell – Higher conversion rates through offline channels provided by human interaction or human-style interaction enabled by a chatbot
➔ Speak – Conversations enable queries to be resolved more rapidly than static web pages
➔ Serve – Customer satisfaction ratings improved by better customer service
➔ Save – Cost savings from when fewer support staff interactions are needed
➔ Sizzle – The personal touch gives a better brand experience
Unlike Kangaroos who jump for travel purposes, humans jump to conclusions. So, before we let you conclude, online marketing will be an extremely powerful gadget in 2021, when it comes to lead generation and brand visibility, but it is not meant to replace the personalized warmth of offline marketing. Both need to go hand in hand.
After all, all the delicious and quirky e-mails by Dominos is one ingredient, but the delivery boy’s heart-warming “Here’s your pizza, ma’am, have a nice day!” completes the entire recipe!