Thinking your small business needs an e-commerce store? Do you feel its time you own an eCommerce store to match demands or access new audience? MarketinGROW presents Strategic approach to help ease planning and launching your eCommerce site.
But first, Let us assure you, you are on the right track! It’s the 21st century and everything you need is on the internet. Favorite snacks from your childhood or a bridal dress everything is one click away.
Next, you may be looking for an easy e-commerce strategy to help you get started, hence this blog. Before we get started, it’s important keep in mind global audience means global competition. Even if you are not trying to compete with them, the customers may lean towards an outsider’s product due to a variety of reasons like: better website, easier checkout or better online ratings. The perfect eCommerce strategy considers all relevant factors that may directly or indirectly affect your business.
MarketinGrow provides an easy way to keep your existing customers and attract new ones to keep reading to know more.
How to set up an e-commerce site for a small business?
First things first, whether you are an online or offline store, you need to know the market. Research if it’s a good model for an e-commerce store and what is your competition like?
Consider the below points as crucial to making a profit on your investment;
Pick a niche product
Apart from the basic research, it’s also important to start off simple start with few products or a single product scale up when you see the demand rising this helps avoid unnecessary expenses and gauge the market without investing heavily in it. Take for example Kylie’s lip kits the brand started off with a single product and limited Colors and now has spanned into a whole range of skincare and skin products. It’s a classic example of niche product testing.
Create a brand and business
Your brand has to be ready to take on the online scene. At the 11th hour, you can’t afford a copyright issue with the logo or an investment into a brand image that doesn’t match the target audience that you are selling too.
Follow the checklist below to start with;
Get an online store.
The majority of the population today purchases a product after searching for it online and looking for reviews. Notice how bloggers “review” products all the time? That’s because there is a demand by customers to educate themselves before they make a purchase.
Creating an online store is easy. There are multiple websites that let you use a template and choose the URL you think best. Usually, these websites would charge upwards of $100 for basic features and design.
Alternatively, you can opt for Marketingrow’s $45 /m plan that lets you cancel anytime and provides a custom design and SEO content helping you gain better visibility.
Attract customers to your online store
Many small businesses struggle with this. We often get asked “how can i attract customers to an e-commerce store for small business?” or a new venture.
The answer, there is no simple method that will just get you customers over night. But there are some pointers that help your store operate and attract customers-
Time for advertising and Marketing.
No online effort is ever complete without Digital marketing. How do you get your product noticed online? How can you get more sales on a e-commerce website? Or how to generate traffic on to your website? Digital marketing answers all of these queries.
Digital marketing helps a business gain popular among its audience and constantly stay visible and in the minds of the public so they are motivated to make a purchase.
Let’s talk about what does digital marketing and it’s strategies offer for e-commerce?
Now that you know how to get started with an e-commerce site. What are you waiting for? Alternatively, you can get in touch with us or book an appointment. All you have to do is have an idea of what your website and brand persona is so we have a clear idea of the persona and it’s target audience. Leave everything else up to us from research to marketing we will do it for you.
Also check out lite.marketingrow.com to buy your website and have it up and running in less than a few weeks time!