You’ve probably seen the power of Instagram by now. From customer complaints to a product going viral, the platform provides numerous features for small businesses, thereby leveling the digital playing field between small and large businesses. However, because it has been around for a while, there is a wealth of information available on how brands can use it. We break down how to use Instagram for your small business in this guide, from taking advantage of the platform’s features to specific ideas for increasing your digital footprint.
What Are The Benefits Of Using Instagram For Your Small Business?
1. Make your brand more credible
Customers frequently conduct online searches for the brands they prefer. When the same information is shared on social media, it goes a long way toward legitimizing a brand’s services and products.
2. Deliver High-Quality Content
Instagram is a digital platform. Instagram users come to see beautiful images and videos. Make an effort to make your Instagram content stand out.
Fortunately, Instagram has a user-friendly format that allows you to create archive-quality images with the tap of a finger. Instagram has a variety of filters that can be used to shade your photos, change the contrast settings, and add other visual effects. When you experiment with the platform, you’ll discover that there are literally hundreds of ways to customize your images. It may take some trial and error to find what works for your brand and your followers, so don’t be afraid to try new things!
3. Create and distribute new trends with ease
The majority of Instagram users enjoy experimenting with new trends. Hashtags are trendsetters on social media platforms, informing people about what’s new. If you own a small business and want to grow it, you can increase your visibility by acquiring Instagram followers. Then, you can use hashtags to get some attention.
4. You Can Display Products or Services
Instagram, as an image and video-sharing network, is ideal for businesses looking to present their products or services to their fans. More than 600 million Instagram users, or 60% of all users, actively search for and discover new products, so this isn’t just a wild guess; it’s a proven fact.
You can post video tutorials and service reviews, as well as images of your products. The only thing to keep in mind is to avoid creating too many product-related posts. While your primary goal is to increase sales, Instagram users will be annoyed if they see too much sales-related content.
5.Use the story’s highlights and the cover feature
Story highlights are a fantastic tool for communicating with your audience. This saved collection of stories is accessible directly from your profile and can greatly expand the audience for your content.
6. Launch Advertising Campaigns
Through its native advertising platform, Instagram offers you the same three audience targeting options as Facebook.
- Core Audiences: Ads can be shown to users based on their gender, location, age, interests, and other demographic characteristics.
- Custom audiences: Instagram gives you the opportunity to target people who have already interacted with your brand in some way through your website, email, social media, etc.
- Targeting a group of people who reflect your existing customers is another option.
For small businesses wishing to increase the scope of their social media marketing initiatives, Instagram can be a fantastic, cost-free resource. It will take some time and effort, like with all marketing initiatives, to determine what will work best for your brand. Utilize our advice to launch your own Instagram account for a small business and begin gaining followers!