December 2023

In a connected world, creating a strong online presence is of utmost importance. People go on the internet for information and solutions. Online branding provides companies with a global platform to reach out and engage with their target audience.

How does Online Branding help?

• Creates trust and credibility
• Allows you to reach a global audience
• Brand Consistency
• 24/7 Visibility

What is a brand makeover for holidays?                

Brand makeover refers to a comprehensive overhaul of a brand’s visual identity. This includes changes in the logo, colours and overall design aesthetic of the brand. While keeping a consistent brand identity is important throughout the year, a brand makeover is very helpful during the holidays.

• Seasonal Relevance

A festive makeover helps your brand to stay on top of your audience’s mind when people are actively looking for and thinking about content related to holidays.

• Increased Engagement

A holiday related makeover increases the chances of engagement as it can easily capture the attention of your target audience.

• Emotional Connection

Holidays are a matter of emotion for everyone. They invoke the emotion of joy and warmth amongst people. Tapping into those feelings result in an emotional connection with the brand.

• Promoting seasonal offers and products

A seasonal makeover gives the company a chance to showcase limited edition or holiday related offers that they have to offer

• Differentiation from competitors

A holiday brand makeover allows your business to stand out from competitors by offering a unique and festive experience.

What can you do for a brand makeover during holidays?

Logo Redesign

A logo redesign can be the perfect way to start you brand makeover for holidays. Incorporate the holiday colours into your logo. Adding elements like snow, candy canes is also a great idea. However, make sure your logo is subtle for your audience to recognise your brand. You must find the perfect balance between maintaining a consistent brand identity for yourself and add the holiday essence to it.

Revamp your website

Your website is the most integral part of your brand and its identity, It is your companies’ virtual home, therefore its important to make sure your website is holiday ready as well. Make sure to add the holiday colours and elements to your website. You can also highlight some exclusive holiday deals or products that you might be offering. Apart from that, you can also an innovative CTA just for the holidays to attract leads, this can be a great way to increase your chances of converting.

Social media makeover

It is common knowledge how important social media is to create an online brand identity, any business that want to create one is already leveraging the power of social media and posting regularly. Adding the holiday essence to your social media posts is a great way for a social media makeover. You can create different campaigns incorporating holidays into them.

Festive Emails

Create a series of festive email campaigns with holiday-themed templates. Consider sending personalized holiday greetings, exclusive offers, or a year-end review of your company’s achievements. Apart from emails you can also send out customized holiday cards to your contacts.

Embrace the spirit of change, unleash your brand’s festive charm, and witness the magic of a transformed online presence this holiday season and beyond.

What is Marketing Automation?

Marketing is a continuous ongoing process that can be very demanding if every single step of the process is done manually. Modern technology allows you to streamline and automate some steps of this process to make it faster and better. Marketing Automation allows you to reach out to a wider range of audiences that if done manually, just wouldn’t be possible.

Marketing Automation for SMB’s

Marketing Automation is often associated only with big companies, although that may be the assumption the reality is far from it. Marketing Automation helps small businesses just as much, if not more than corporates!

It gives small businesses the ability to scale quicker, reaching out to as many people as possible and as efficiently as possible. Ultimately, leading to more leads and sales.

Although it may be intimidating for a small business to start with, it is definitely worth setting up, given that the result will lead to more business for them.

Benefits of Marketing Automation

• Increases efficiency
• Helps make marketing more personalized
• Increases scalability

Types of Marketing Automation

Email Marketing

According to Litmus, on average email marketing campaigns deliver an impressive ROI of $36 for every $1 spent. That is an incredible ROI of 3600%

Email Marketing automation enables you to send out customized emails to a large audience that if done manually would take a lot of time. It also lets you re-engage with customers that have already interacted with your business before

A few useful email marketing tools are –

• MailChimp
• Reply
• Hubspot

Social Media Marketing Automation

Social media marketing automation is the process of reducing the work done manually in managing social media accounts and engaging an automation software with it. You can automate post scheduling, get your social media analytics and even a basic level of customer service can also be automated on social media.

A few useful social media automation tools are –

• Hootsuite
• Buffer
• SocialBee

Marketing Analytics Automation

At any given point of time a company runs various marketing campaigns simultaneously. Tracking the performance of each and every campaign and how it is working for you can be difficult. You may have the data with you, but organizing and arranging that data into figures that are easy to understand is a tedious task. That is where Marketing Analytics Automation comes in. These tools help you collect and arrange your campaign in easy and understandable formats so you can know what’s working and what’s not for you.

A few Marketing Analytics Automation tools –

• Funnel.io
• Google Analytics 360
• Adobe Analytics

Lead Management Automation

Lead generation is always a priority task for any marketer. Leads are what give business to your company. Therefore, managing the leads that you have is equally important. The actual task here is to identify the quality of a lead and direct it to the appropriate place inside the sales funnel. Once the lead automation process is set, the lead nurturing process becomes a lot easier.

A few Lead Management Automation tools –

• Hubspot
• ClickUp
• Pipedrive

Investing in a good marketing automation system will not only make a marketers’ life easier, but also streamline the process in a way where you’d be able to make more impact and increase growth.