In a connected world, creating a strong online presence is of utmost importance. People go on the internet for information and solutions. Online branding provides companies with a global platform to reach out and engage with their target audience.
How does Online Branding help?
- Creates trust and credibility
- Allows you to reach a global audience
- Brand Consistency
- 24/7 Visibility
What is a brand makeover for holidays?
Brand makeover refers to a comprehensive overhaul of a brand’s visual identity. This includes changes in the logo, colours and overall design aesthetic of the brand. While keeping a consistent brand identity is important throughout the year, a brand makeover is very helpful during the holidays.
- Seasonal Relevance
A festive makeover helps your brand to stay on top of your audience’s mind when people are actively looking for and thinking about content related to holidays.
- Increased Engagement
A holiday related makeover increases the chances of engagement as it can easily capture the attention of your target audience.
- Emotional Connection
Holidays are a matter of emotion for everyone. They invoke the emotion of joy and warmth amongst people. Tapping into those feelings result in an emotional connection with the brand.
- Promoting seasonal offers and products
A seasonal makeover gives the company a chance to showcase limited edition or holiday related offers that they have to offer
- Differentiation from competitors
A holiday brand makeover allows your business to stand out from competitors by offering a unique and festive experience.
What can you do for a brand makeover during holidays?
A logo redesign can be the perfect way to start you brand makeover for holidays. Incorporate the holiday colours into your logo. Adding elements like snow, candy canes is also a great idea. However, make sure your logo is subtle for your audience to recognise your brand. You must find the perfect balance between maintaining a consistent brand identity for yourself and add the holiday essence to it.
Revamp your website
Your website is the most integral part of your brand and its identity, It is your companies’ virtual home, therefore its important to make sure your website is holiday ready as well. Make sure to add the holiday colours and elements to your website. You can also highlight some exclusive holiday deals or products that you might be offering. Apart from that, you can also an innovative CTA just for the holidays to attract leads, this can be a great way to increase your chances of converting.
Social media makeover
It is common knowledge how important social media is to create an online brand identity, any business that want to create one is already leveraging the power of social media and posting regularly. Adding the holiday essence to your social media posts is a great way for a social media makeover. You can create different campaigns incorporating holidays into them.
Create a series of festive email campaigns with holiday-themed templates. Consider sending personalized holiday greetings, exclusive offers, or a year-end review of your company’s achievements. Apart from emails you can also send out customized holiday cards to your contacts.
Embrace the spirit of change, unleash your brand’s festive charm, and witness the magic of a transformed online presence this holiday season and beyond.