What is Marketing Automation?
Marketing is a continuous ongoing process that can be very demanding if every single step of the process is done manually. Modern technology allows you to streamline and automate some steps of this process to make it faster and better. Marketing Automation allows you to reach out to a wider range of audiences that if done manually, just wouldn’t be possible.
Marketing Automation for SMB’s
Marketing Automation is often associated only with big companies, although that may be the assumption the reality is far from it. Marketing Automation helps small businesses just as much, if not more than corporates!
It gives small businesses the ability to scale quicker, reaching out to as many people as possible and as efficiently as possible. Ultimately, leading to more leads and sales.
Although it may be intimidating for a small business to start with, it is definitely worth setting up, given that the result will lead to more business for them.
Benefits of Marketing Automation
- Increases efficiency
- Helps make marketing more personalized
- Increases scalability
Types of Marketing Automation
Email Marketing
According to Litmus, on average email marketing campaigns deliver an impressive ROI of $36 for every $1 spent. That is an incredible ROI of 3600%
Email Marketing automation enables you to send out customized emails to a large audience that if done manually would take a lot of time. It also lets you re-engage with customers that have already interacted with your business before
A few useful email marketing tools are –
- MailChimp
- Reply
- Hubspot
Social Media Marketing Automation
Social media marketing automation is the process of reducing the work done manually in managing social media accounts and engaging an automation software with it. You can automate post scheduling, get your social media analytics and even a basic level of customer service can also be automated on social media.
A few useful social media automation tools are –
- Hootsuite
- Buffer
- SocialBee
Marketing Analytics Automation
At any given point of time a company runs various marketing campaigns simultaneously. Tracking the performance of each and every campaign and how it is working for you can be difficult. You may have the data with you, but organizing and arranging that data into figures that are easy to understand is a tedious task. That is where Marketing Analytics Automation comes in. These tools help you collect and arrange your campaign in easy and understandable formats so you can know what’s working and what’s not for you.
A few Marketing Analytics Automation tools –
- Funnel.io
- Google Analytics 360
- Adobe Analytics
Lead Management Automation
Lead generation is always a priority task for any marketer. Leads are what give business to your company. Therefore, managing the leads that you have is equally important. The actual task here is to identify the quality of a lead and direct it to the appropriate place inside the sales funnel. Once the lead automation process is set, the lead nurturing process becomes a lot easier.
A few Lead Management Automation tools –
- Hubspot
- ClickUp
- Pipedrive
Investing in a good marketing automation system will not only make a marketers’ life easier, but also streamline the process in a way where you’d be able to make more impact and increase growth.
