Digital Marketing has been a very fast paced field ever since it came to be. To keep yourself updated with everything around Digital Marketing and all its trends is difficult, Introduction of new technologies and tools like AI can be very tough to understand and grasp. However Digital Marketing is the most effective way of creating a brand identity and making sales in this fast-paced digital world.
With half of the world population being on the internet and everything changing in seconds, it is always good to look ahead of time and where this space is heading in the future.
2024 is going to be an exciting year for digital marketing, new trends emerging and changing the space rapidly, here are a few Digital Marketing trends you need to keep an eye for in 2024 for your brand.
Interactive content is any content where its audience is needed to engage with it.
Here are a few benefits of interactive content:
- Knowing your audience better
When the audience needs to interact with your brand’s content you get to know them a little better. Surveys and quizzes especially help with this.
- Improves audience experience
Users have been consuming static content for a long time. However, the use of interactive content makes it much more engaging and exciting for them, therefore improving their experience.
- Social Sharing
Users prefer sharing content that they find amusing or exciting. With interactive content the likelihood of it being shared is also increased drastically.
Types of Interactive Content
- Interactive Video
- Interactive E books
- Interactive landing pages
AI in Digital Marketing
Artificial Intelligence is predicted to continue to revolutionize the digital marketing industry in 2024. AI has been taking a supportive role in usual marketing strategies and principles for companies. Generative AI tools like ChatGPT, Bard and Invideo AI can help brands create visual and video content through prompts.
Casual AI is another category of artificial intelligence that possesses human-like intelligence and can help in decision making processes. What type of content could work, to which audience. Questions like these can be answered with the help of Casual AI.
Chatbots are a digital marketing technique wherein a computer program interacts with your potential customers or audience. This could be over your website, app or even on platforms like Instagram. A website visitor is much more likely to convert when they interact with the brand in some way.
Here are a few advantages of Chatbot Marketing:
- Engaging with potential customers
- Acts as customer support
- Converting leads into sales
Voice Search Optimization
Voice search optimization is the process of appearing higher in voice search queries on search engines and voice assistant devices like Amazon Alexa. Voice search functionality works through the automatic speech recognition system (ASR) to transform voice signals into text.
Benefits of Voice Search Optimization:
- Increases voice search appearances
- Builds trust with target audiences
- Improves user experience
Although it’s difficult to predict everything that might be coming up in digital marketing, these will help you get ahead and start prepping for the coming year.