The creation of content is the cornerstone of every modern digital marketing strategy. It is defined as the procedure of conducting research, coming up with strategic concepts, developing those concepts into high-value collateral, and then distributing those pieces to a specific audience. Web pages, blogs, infographics, videos, and posts on social media are just a few examples of the many forms of digital content.
The primary goal of content creation is to attract new and existing customers. High-value digital media are given away for free as part of inbound marketing strategies. This content gives readers the information they need and establishes your brand value through leadership.
Your online content is an effective means of communicating with your target audience. Text on your website, blog, and social media channels can convey your brand’s voice to your target audience. The internet is now our first point of contact with brands and potential customers and our primary source of information. The content that a brand post is often the first thing people see. As a result, it’s critical that your posts convey the personality of your brand. After all, you want your customers to connect with your brand rather than just checking out your offerings.
In this highly competitive market, brands frequently have difficulty distinguishing themselves. As the digital world of social media and technologies continues to change, readers of traditional marketing strategies have been experiencing a sharp decline. Content creation, on the other hand, has the potential to propel your brand to the top of the industry through online engagement and awareness when done correctly.
The constantly evolving quality of our device and availability of different light and sound setups has completely changed the scenario where people use to face problems while trying to make videos or content. You can pull out your device and capture moments to turn into Instagram reels and TikTok videos to build a trendy feed whenever and wherever you want.
After reading this blog you are aware of the significant role content plays for your brands. Hence, putting out great content is bound to take your company’s social media to new heights and visibility.
Are you spending valuable time writing quality content for your blog? Are you gathering all the interest from your content marketing? If not, you may not be marketing your content productively!
In contrast to what business sites do, it doesn’t seem right to promote your blog through paid advertisements. Be that as it may, what different choices are available at your disposal?
In this blog, we will demystify how you can promote your blog using social media.
The following are some ways you can prepare your blog content to be socially shareable.
1. Interesting Blog Content
Social Media is a platform where we have numerous writers expressing their knowledge about a specific topic. It’s very common to find similar blogs on a particular subject. You don’t need to worry about that. In that given situation, you just need to focus on how you can write it in a unique way to grab the eyeballs of your readers. As a writer, you must do your best to reach out to your target audience. You must try to put in an interesting fact to change the viewpoint of your audience.
2. Select Trending Topics And Images
It’s very important that the topics you select match the interest of your audience and it should contain valuable insights on the topic so that it will attract the readers and also provide them with some valuable addition to their knowledge. Apart from content, the audience also gets attracted by interesting trending topics and images. Social media is all about attractive visuals that catch the eye and mind of the reader. If your blog does not have a unique/identifiable introductory image or any image at all, people will be less inclined to read and share it.
3.Use The Right Hashtags
Social media and hashtags play a vigorous role. Aids of creating the proper or correct hashtag can make our content more discoverable. Using accurate hashtags is another cost-effective marketing strategy for your brand. By adjusting the hashtag or using keywords that are closely related to your industry or market, you can make your content more discoverable to your audience easily.
4. Promote Your Blog At The Right Time
“Time Is Money” and it is applicable in posting your blog too. Here you might think of how time can be so vital in posting a blog. It is as vital as the content of the blog. Because you invest a lot of time in writing your content and if you don’t choose the appropriate time for promotion, there are chances that your promotional posts will end up getting lost and fail to drive attention and traffic to your sites. Your target audiences are not likely to devote their entire day to social media. So, you have to influence them during the hours when they are active and energetic. This needs detailed study and thought to find out when your target audience is spending their valuable time on social media. When are your promotional posts likely to receive the highest visibility? When can your post be shared in large numbers?
5. Engage With Your Audience And Build A Loyal Community
One of the significant advantages of social media podiums is the facility to connect straight with your audience. You can connect with your audience personally through likes, comments and other interface options. It helps you recognize your requirements and also provides access to material.
Provide your audience with insights like what your contributions have determined to be valuable and additional details that are difficult for them to extract from analysis or modest observation. Observe your social media followers and community.
6.Repurpose Your Blog
Several social media users love to watch videos, listen to podcasts and check out infographics, etc. Does this mean that they don’t read blogs? Not really. Likings can differ; but notice that everyone is searching for information. So why not try to provide them with the help of different content formats, floating their curiosity and driving them to your location to check out your blogs?
Regardless, rotating your blog into other content formats for promotion makes sure that your content is repurposed well. For illustration, when creating video content on the same blog topic, ensure that you offer treasured information that can increase sufficient interest, so the one who was just there to watch the video should get so curious that they reach out to the blog page in search of additional valuable information.
Facebook is an influential channel for boosting brand awareness, developing leads and increasing sales. You need to keep your social media feeds up-to-date to make the most of Facebook. For this, you have to devote many hours to this platform and it is clearly not simple. Thankfully, Facebook automation tool exists. Facebook automation is super productive for social media marketers willing to save time and resources.
Here are the 5 best Facebook automation tools to enable you to improve your productivity and build the best-suited Facebook marketing strategy:
Hootsuite is a social media management tool which is user-friendly. It enables you to organize all your posts from other social media accounts from one dashboard. It is one of the top-rated applications. You can control and schedule posts in bulk. It allows you to reply to comments even when you are out of the office. You can easily analyse your social return on investment (ROI) and launch social media adverts. With the help of this, you can monitor and prepare content.
Pictory uses AI tools to turn texts into professional videos with great quality. It can be done with a few clicks, which is why you don’t need any skills, extra time or equipment to produce the video. All you need to do is copy and paste the text into the app. The AI directly creates a customized video based on your inputs. You can have access to the library containing 3 million royal royalty freezers and audio clips. Moreover, Pictory also integrates with Hootsuite. So, you can effortlessly schedule your videos for posting.
3. FS Poster
FS Poster gives you the capacity to publish posts to all of the most popular social networks at the same time. When you use FS Poster, you will have the ability to re-publish recently developed content and schedule posts in advance. Marketers may use FS Poster to post blogs automatically, bulk schedule and manage individual postings instantly on major social networks. It also enables you to share blog photos, infographics, movies or photographs from WordPress to visual sharing on social media networks.
SproutSocial is a one-stop solution for all problems and a flexible social media automation tool aimed at simplifying all social media marketing activities. Both big and small-scale businesses can profit from its influential features. This tool allows you to add more social profiles beyond prominent ones. SproutSocial also enables you to schedule your posts from mobile, web, and browser with instant content suggestions. It is accessible on Facebook, Instagram, Twitter, LinkedIn, Google and Pinterest. It helps in content curation, posting, scheduling, reporting and analytics.
Buffer is a social media platform that is easy to use and can manage a large number of jobs. Compared to other tools, it is user-friendly and superior to its opponents. This app gives an amazing experience to the users by quickly finding functions and discovering. You can command multiple social media accounts through the same dashboard and can also build your community and engage with audiences to gain customer trust.
Whether you are running a start-up company or an established firm, getting better website traffic is a shared motive among many business owners and marketers. Your website is your online portfolio, where people can understand more about your offerings, build faith in your brand, and ultimately become leads and consumers. The more people you get in front of, the more sales you create. Therefore, organic traffic is the lifeblood of every business and it’s worth the effort.
Here are five best ways to get organic traffic on your website:
1. Prioritize Content Creation
First and foremost, your website must have a blog section, where you can regularly publish valuable content. The high quality of blogs will surely give more reasons to visit the website.
- Focus on Intriguing Topics: News and trending issues can improve your traffic in a short period. But you need to focus on creating content around topics that will be of concern to your audience.
- Compose Impressive Headlines: Headlines are one of the most crucial portions of your content. If the headline is not compelling or catchy, even the most extensive blog post will go in vain. You need to master the art of writing headlines so people will read your post above others.
- Add Video-Based Content: Text-based content is considerable, but video can persuade more visitors and keep them engaged. Add videos on YouTube to rank higher on YouTube, then add links to your website or the blog in the video description. Also, add call-to-action directly in your video that asks the viewers to visit your website.
2. Make Your Website Responsive
Responsive website designing isn’t a current trend or preference but a long-term strategy. The perfect website design needs to be responsive and user-friendly. Screens continue to develop and your website is required to fulfil the needs of every browser. Make the viewer’s experience enjoyable, no matter what device they are using. Today, more traffic arises on mobile than on desktop. Even on a basic website, you must ensure that it is accessible and comfortably viewable across a range of gadgets.
3. Regularly Refresh Your Content
Even the most evergreen subject loses its essence with time. Therefore, fresh content acts as a ranking component. When new content is published with the same old topic but with several modifications, which can result in a surge in traffic. But you can’t just rewrite a few words and then edit the post. You need to work on a few strategies to get more traffic from evergreen blogs:
- Update or add new information
- Replace outdated visuals
- Add links to current sources.
- Add different keywords
- Update current meta title and meta description.
4. Promote your Content on Social Platforms
It’s not enough to create outstanding content and wait for people to find it. Distribute your content on popular social media channels for promotion.
- Add Hashtags: When sharing the posts on platforms like LinkedIn, Twitter, Instagram, or Facebook. You must use relevant hashtags to increase the reach of your posts. Keep the hashtags precise to the subject of the content to get discovered by the people.
- Add Social Share Buttons: Sharing content on social media platforms is a wonderful content marketing method. Social share icons allow viewers to share the page they’re browsing to their social platforms.
- Participate in Discussions: Give answers to the questions by replying in the comment section on various social networks. Through this, you can make a good impression on them and build long-term trust.
5. Answer Google’s Most Asked Question
You must dig deeper and search for the different questions on Google. So, instead of creating a generic post, use Google’s asked questions to generate engaging blog posts. If you create and publish content around real questions that people have asked, you are clear to drive organic traffic.
To know more about this, you can do quick searches for people who asked Questions using websites like AlsoAsked.com or AnswerThePublic. These tools are built to find a web of questions around the subject you enter. AnswerThePublic gives valuable insights regarding who/what/when/where/etc. questions and Asked.com works with a branching method that takes prominent questions and begins what people search.
As a small business owner, you’re always looking for modern ways to get your business’s name on the radar of customers. Utilizing personalized local strategies in business is a considerable way to engage with existing customers as well as attract new ones. Local marketing leverages your businesses with tools, tactics and strategies to make it simpler to convert the local traffic into leads, either online or in person.
Here are some of the local strategies you might be unaware of that could incredibly strengthen your small business:
• Use Local Listing
Have you ever heard of listing your business on Google?
You can register your company with Google as it enables potential customers to find your company’s location. Consumers can also publish reviews and feedback regarding your company. If you will make a business account on Google My Business account, it will increase the visibility of the online searches for your business. This is only less than a free form of advertising for extending your reach.
• Attend Local Events
As the covid effects are diminishing, things are opening up now. Get a list of all the local events happening around you. Attend those events to expand your relationship with local people. Participating in local events can be an efficient way to expand your business without going over your promotion budget. Local events help to reach out to consumers and boost client relationships. You meet new people and you can describe the expertise of your business, and they might connect with you, and there you get a business out of that.
• Use Relevant Hashtags
A reliable call-to-action hashtag can be an incredibly effective marketing tool for your small business. Some social media platforms like Instagram and LinkedIn allow users to follow hashtags. It enables you to find other posts tagged with same hashtag in account’s feed. Hashtags can increase impressions, enhance your content’s searchability, and motivate people to speak about your brand. The technique of using trending hashtags strategically will help your content reach your potential audience.
If you are a small business located in GTA, you can use the hashtag #SMBSinGTA to be discovered by people in GTA.
Let’s understand this in this way, if someone clicks a photo in a restaurant or conference hall in Brampton and post it with the hashtag #Localbusiness #startupsinBrampton #Smallbusinesstips or even a simple one like #ChillingWeekendinBrampton #ThingstodoinBrampton #Weekendideas, they’ll naturally see a page that showcases all content with the same hashtag.
• Join The Chamber of Commerce
Meeting your area’s Chamber of Commerce can be a wise move for your small business. You will be in contact with big and small business owners and many other industry experts. By meeting different people, your business can accumulate and thrive quickly. Businesses that participate in this group nurture and work together to promote each other’s business. There are several ways your area’s Chamber of Commerce can help you in offering valuable networking and marketing system. After joining this, you can find out about local events happening in your neighbourhood where you might set up a cell and endorse your business. You will also be referred to other Chamber members’ connections.
• Get in Touch with Your Local City Members
You can communicate with your local Government for assistance. On the networking level, there are more opportunities to meet the right people at the right time. You can discuss pinpoints of your business and get exposure at that level as well. This only happens when you engage with local and genuine people. You promote each other’s business when you meet people from the local community. By joining relevant conversations about the trials and hardships of owning a small business, you get tips to balance your business objectives and budget. Here, recommendations can be worthwhile in growing your business. Also, Word of mouth works as an exceptionally effective promotional technique for your business while meeting people at event or local community.
Using these strategies is an essential part of your brand’s social media and marketing strategy which provide an excellent means for creating greater brand awareness. Therefore, you should utilize these ideas to develop new leads by connecting to people who want to discover products and services for SMBs. If you need a strong marketing plan for your SMB, Contact MarketinGrow now!