Lead generation is of paramount importance for small businesses in the GTA as it serves as the cornerstone for customer acquisition and revenue growth. Generating a steady stream of leads allows businesses to expand their customer base, fostering competitive advantages in the market. Beyond merely acquiring contacts, effective lead generation involves building relationships, establishing brand awareness, and implementing targeted marketing strategies.
LinkedIn Marketing
There are more than 58 million businesses registered on LinkedIn worldwide. If there is one social media platform where you can expect generating leads as a B2B company, its LinkedIn.
LinkedIn can be utilised for this purpose in two ways, you have your personal LinkedIn account ofcourse, and the company page. Both accounts require attention and efforts in order to actually create a brand identity on this platform and eventually start generating leads.
Owner’s Individual Account
For the individual’s account, put up LinkedIn articles giving valuable information to your target audience. Newsletters and poll questions are also great for engagement. Make sure your content here is hyper personalised. However, to have a network full of your target audience prospects you need a good LinkedIn outreach system.
Pull up a list of LinkedIn profiles of your target audience. LinkedIn Sales navigator makes this a lot easier. Draft a message to send out with a connection invite. Make sure this message is personalised with the person’s name and the company name. Send out connection invites regularly, 80 connection requests per week seems to be the sweet spot for us. Once your connection requests start getting accepted, send a follow up message introducing you and your company. Remember not to sell directly, try to start a valuable conversation, add value and take things from there.
Company Account
Post regular content with your company’s account. This content should again be hyper personalised for your target audience. Try to add value.
You should also be sending page invite requests to your connections. That’s how you bring your audience from your network to your company page.
Here are a few LinkedIn best practices that you should always keep in mind!
- Optimize Your LinkedIn Profile
Ensure your LinkedIn profile is complete, professional, and aligned with your business objectives.
- Create a Company Page:
Establish a compelling LinkedIn Company Page with detailed information about your business, including a concise yet engaging company description.
- Logo and cover
Use a high-quality logo and cover image to enhance brand visibility.
- Leverage LinkedIn Analytics
Use LinkedIn Analytics to track the performance of your posts, ads, and overall engagement. Analyse the data to refine your strategy
- LinkedIn Events
Use LinkedIn Events to promote webinars, conferences, or product launches. This feature can help you reach a wider audience and track registrations.
- Build and Join Relevant Groups
Join and actively participate in LinkedIn groups related to your industry. Engage in discussions, share insights, and connect with group members.
With the given strategies and best practices, you can establish a lead generation system for your small business in the GTA. Need help? Visit https://www.marketingrow.com/services/linkedin-marketing/
