We get it, you’re a business owner. Always busy handling clients and in meetings. Always in a rush, managing your team and planning your next move. In all this hassle business owners often forget to invest time in marketing for their own company.
It is understandable, I have been a victim of this problem as well. Therefore, here are a few extremely low effort online marketing tips for you that barely take any time but can have a lasting impact.
- Engage on LinkedIn – Planning your strategy, making content and scheduling can be time consuming. But engaging is very easy. Just go on LinkedIn and search for relevant topics. It can be from your company page or your personal account. Like and comment on posts that you think are valuable and relevant. Repost so people can see it on your profile as well. Create an image of someone who is willing to help their audience.
- Google My Business – Create a google my business account for your company. This makes it a lot easier for your target audience to find your business on google. Especially if you are a local business. You will have to add your company address, a few pictures and a description of your business. Pro Tip! Try to convince your existing client to put in a review for you on google my business. The better ratings you have, the better trust it creates for your brand amongst your target audience.
- LinkedIn Outreach – Cold outreach might seem like a tedious task but trust me it’s not. All you have got to do is prepare a message. Make sure it’s personalized and keep it within the character limit of a connection request for LinkedIn. People usually use LinkedIn sales navigator for this task but if you’re not willing to make that investment yet. Just search for your target audience on LinkedIn, click on profiles and send out 10-15 connection requests every day. If you have the message ready with you, this task shouldn’t take more than 15 mins of your day. Give them a week’s time. See who has accepted and follow up
- Content Recycling – If you have previous content ideas with you, just recycle them. You don’t have to come up with something unique every time. Just use your previous ideas and present them differently. Your old blogs can turn into infographics. Your videos and be converted into social media posts. The opportunities are endless. But make sure it doesn’t seem obvious. The idea of content recycling comes from the theory that you’ll most likely have a different audience seeing your content on different platforms. People who engage with your content will likely be very different from people who watch your content on LinkedIn. So, make sure the same audience doesn’t get the same content again and again.
Amidst all the chaos of running a small business, make sure you don’t forget your own company. Marketing your own brand is what will grow your business and bring in more revenue. Use the above tips and start your marketing journey right away.
