Whether you are running a start-up company or an established firm, getting better website traffic is a shared motive among many business owners and marketers. Your website is your online portfolio, where people can understand more about your offerings, build faith in your brand, and ultimately become leads and consumers. The more people you get in front of, the more sales you create. Therefore, organic traffic is the lifeblood of every business and it’s worth the effort.
Here are five best ways to get organic traffic on your website:
1. Prioritize Content Creation
First and foremost, your website must have a blog section, where you can regularly publish valuable content. The high quality of blogs will surely give more reasons to visit the website.
- Focus on Intriguing Topics: News and trending issues can improve your traffic in a short period. But you need to focus on creating content around topics that will be of concern to your audience.
- Compose Impressive Headlines: Headlines are one of the most crucial portions of your content. If the headline is not compelling or catchy, even the most extensive blog post will go in vain. You need to master the art of writing headlines so people will read your post above others.
- Add Video-Based Content: Text-based content is considerable, but video can persuade more visitors and keep them engaged. Add videos on YouTube to rank higher on YouTube, then add links to your website or the blog in the video description. Also, add call-to-action directly in your video that asks the viewers to visit your website.
2. Make Your Website Responsive
Responsive website designing isn’t a current trend or preference but a long-term strategy. The perfect website design needs to be responsive and user-friendly. Screens continue to develop and your website is required to fulfil the needs of every browser. Make the viewer’s experience enjoyable, no matter what device they are using. Today, more traffic arises on mobile than on desktop. Even on a basic website, you must ensure that it is accessible and comfortably viewable across a range of gadgets.
3. Regularly Refresh Your Content
Even the most evergreen subject loses its essence with time. Therefore, fresh content acts as a ranking component. When new content is published with the same old topic but with several modifications, which can result in a surge in traffic. But you can’t just rewrite a few words and then edit the post. You need to work on a few strategies to get more traffic from evergreen blogs:
- Update or add new information
- Replace outdated visuals
- Add links to current sources.
- Add different keywords
- Update current meta title and meta description.
4. Promote your Content on Social Platforms
It’s not enough to create outstanding content and wait for people to find it. Distribute your content on popular social media channels for promotion.
- Add Hashtags: When sharing the posts on platforms like LinkedIn, Twitter, Instagram, or Facebook. You must use relevant hashtags to increase the reach of your posts. Keep the hashtags precise to the subject of the content to get discovered by the people.
- Add Social Share Buttons: Sharing content on social media platforms is a wonderful content marketing method. Social share icons allow viewers to share the page they’re browsing to their social platforms.
- Participate in Discussions: Give answers to the questions by replying in the comment section on various social networks. Through this, you can make a good impression on them and build long-term trust.
5. Answer Google’s Most Asked Question
You must dig deeper and search for the different questions on Google. So, instead of creating a generic post, use Google’s asked questions to generate engaging blog posts. If you create and publish content around real questions that people have asked, you are clear to drive organic traffic.
To know more about this, you can do quick searches for people who asked Questions using websites like AlsoAsked.com or AnswerThePublic. These tools are built to find a web of questions around the subject you enter. AnswerThePublic gives valuable insights regarding who/what/when/where/etc. questions and Asked.com works with a branching method that takes prominent questions and begins what people search.